Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
The post Prepping SEO for 2017: it’s all about the ROI appeared first on Search Engine Land.
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http://searchengineland.com/prepping-seo-2017-roi-259276
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