Wednesday, September 28, 2016

Forrester study: How marketing analytics can boost the bottom line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing […]

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from
http://searchengineland.com/forrester-study-marketing-analytics-can-boost-bottom-line-260042

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