Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience; prove […]
The post Learn the basics of programmatic advertising appeared first on Search Engine Land.
from
http://searchengineland.com/learn-basics-programmatic-advertising-259243
No comments:
Post a Comment