Thursday, June 16, 2016

Why certain opinions matter more than others when it comes to swaying consumer’s buying habits

Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status. According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about […]

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from
http://searchengineland.com/certain-opinions-matter-others-comes-swaying-consumers-buying-habits-252040

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