Monday, June 20, 2016

In the age of the empowered consumer, you don’t manage the journey, your customers do

Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time. Read “Customer-Managed Journeys: Beyond […]

The post In the age of the empowered consumer, you don’t manage the journey, your customers do appeared first on Search Engine Land.



from
http://searchengineland.com/age-empowered-consumer-dont-manage-journey-customers-252245

No comments:

Post a Comment