Friday, August 12, 2016

Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.

The post Using popular culture to drive local positioning appeared first on Search Engine Land.



from
http://searchengineland.com/using-popular-culture-drive-local-positioning-255117

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