Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
The post Develop free, lightweight attribution insights for your paid & organic channels appeared first on Search Engine Land.
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http://searchengineland.com/develop-free-lightweight-attribution-insights-paid-organic-channels-246490
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