tag:blogger.com,1999:blog-66297280415367646162024-02-20T10:23:17.134-08:00James Local SEO ExpertAnonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.comBlogger1241125tag:blogger.com,1999:blog-6629728041536764616.post-78525148443103309402017-01-13T01:08:00.001-08:002017-01-13T01:08:19.675-08:00Your Feed Expired - Please Upgrade Your AccountIn order to improve RSSMixer.com, we have migrated to new servers with better underlying software. Please visit our website to create a new feed and continue using our service without interruption. You'll notice some big changes, especially in our feeds which no longer prune important media elements like images and videos. To support this effort have introduced four new subscription levels, from $0 to $12 per month. We are certain that we have a plan that's right for you!<br />
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-40001780274225321922016-12-08T10:04:00.001-08:002016-12-08T10:04:48.338-08:00Your Feed Expired - Please Upgrade Your AccountIn order to improve RSSMixer.com, we have migrated to new servers with better underlying software. Please visit our website to create a new feed and continue using our service without interruption. You'll notice some big changes, especially in our feeds which no longer prune important media elements like images and videos. To support this effort have introduced four new subscription levels, from $0 to $12 per month. We are certain that we have a plan that's right for you!<br />
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-1454720077832720082016-11-09T14:20:00.001-08:002016-11-09T14:20:15.755-08:00SearchCap: Google mobile index, move to Canada & repeat offender penalties<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/searchcap-google-mobile-index-move-canada-repeat-offender-penalties-262936">SearchCap: Google mobile index, move to Canada & repeat offender penalties</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com1tag:blogger.com,1999:blog-6629728041536764616.post-63362177108055964812016-11-09T10:07:00.003-08:002016-11-09T10:07:25.732-08:00See how Google is showing even more Shopping Ads on desktop this season<p>On product queries, product listing ads are dominating over text ads.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/see-google-showing-even-shopping-ads-desktop-season-262896">See how Google is showing even more Shopping Ads on desktop this season</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-69739660488469532002016-11-09T10:07:00.001-08:002016-11-09T10:07:25.162-08:00‘Tis the season: 6 ways to prepare for holiday shoppers<p>Whether you've got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/tis-season-6-ways-prepare-holiday-season-262623">‘Tis the season: 6 ways to prepare for holiday shoppers</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-48127415889526793132016-11-09T05:50:00.009-08:002016-11-09T05:50:31.629-08:00FAQ: All about the Google mobile-first index<p>Here's everything we know about the Google mobile-first index.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/faq-google-mobile-first-index-262751">FAQ: All about the Google mobile-first index</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-50983511581098255872016-11-09T05:50:00.007-08:002016-11-09T05:50:30.959-08:00As Trump racked up Electoral College votes, searches about moving to Canada spiked<p>Briefly overwhelmed by traffic from the US, the Canadian immigration website was also down last night.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/trump-racked-electoral-college-votes-searches-moving-canada-spiked-262862">As Trump racked up Electoral College votes, searches about moving to Canada spiked</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-22179274432526571402016-11-09T05:50:00.005-08:002016-11-09T05:50:30.349-08:00Google publishes best practices for search engine friendly Progressive Web Apps (PWAs)<p>Google publishes their first recommendations for making PWAs indexable in Google.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/google-publishes-best-practices-search-engine-friendly-progressive-web-apps-pwas-262871">Google publishes best practices for search engine friendly Progressive Web Apps (PWAs)</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-87284060415675613352016-11-09T05:50:00.003-08:002016-11-09T05:50:29.528-08:00Google to fix bug where small sitelinks don’t show up in the search results<p>Google said they fixed the bug where small sitelinks were not showing up in the search results.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/google-fix-bug-small-sitelinks-dont-show-search-results-262863">Google to fix bug where small sitelinks don’t show up in the search results</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-89901820365131986722016-11-09T05:50:00.001-08:002016-11-09T05:50:28.880-08:00Are you optimizing your off-site content?<p> In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/optimizing-off-site-content-262516">Are you optimizing your off-site content?</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-51648689121159138502016-11-08T16:50:00.007-08:002016-11-08T16:50:47.643-08:00Google Safe Browsing “Repeat Offenders” will get a 30-day time-out<p>Do you continue to violate Google's safe browsing policies? Well, Google is about to get stricter on you.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/google-safe-browsing-repeat-offenders-will-get-30-day-time-262796">Google Safe Browsing “Repeat Offenders” will get a 30-day time-out</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com1tag:blogger.com,1999:blog-6629728041536764616.post-87733052492153786302016-11-08T16:50:00.005-08:002016-11-08T16:50:47.061-08:00Google retiring Map Maker to speed up the Maps editing process<p>Company says that new process, using Google Maps app and Google Search, will expedite publication of changes and additions.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/google-retiring-map-maker-speed-maps-editing-process-262779">Google retiring Map Maker to speed up the Maps editing process</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-25720623294437795882016-11-08T16:50:00.003-08:002016-11-08T16:50:46.440-08:00Google officially drops the Knowledge Graph snippet overlays over low usage<p>After 2 1/2 years, Google has dropped the search snippet feature.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/google-officially-drops-knowledge-graph-snippet-overlays-low-usage-262775">Google officially drops the Knowledge Graph snippet overlays over low usage</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-18561221017218644112016-11-08T16:50:00.001-08:002016-11-08T16:50:45.836-08:00SearchCap: Vote says Google, link truths and more<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/searchcap-vote-says-google-link-truths-262773">SearchCap: Vote says Google, link truths and more</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-38931912837333746282016-11-08T12:33:00.001-08:002016-11-08T12:33:55.818-08:00Compare 13 marketing automation platform providers<p>Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or be premium priced — that offer advanced functionality. B2B Marketing Automation Platforms: A Marketer’s Guide examines […]</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/compare-13-marketing-automation-platform-providers-262767">Compare 13 marketing automation platform providers</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-19394117640538296782016-11-08T12:09:00.001-08:002016-11-08T12:09:52.295-08:00I'm With Her<div class="field-items">
<div class="field-item even">
<p>The short version:</p>
<p> <br />
The long version: <a href="http://johnpilger.com/articles/inside-the-invisible-government-war-propaganda-clinton-trump">Inside the invisible government: war, propaganda, Clinton & Trump</a></p>
<p>Or, if you prefer video:</p>
</div>
</div>
<img src="http://feeds.feedburner.com/~r/seobook/seobook/~4/zDMKQo1j4Qw" height="1" width="1" alt="" /><br />
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<a href="http://feedproxy.google.com/~r/seobook/seobook/~3/zDMKQo1j4Qw/im-her">http://feedproxy.google.com/~r/seobook/seobook/~3/zDMKQo1j4Qw/im-her</a>
Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-91354147569698017242016-11-08T08:13:00.003-08:002016-11-08T08:13:21.935-08:009 hard truths about links<p>Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/9-hard-truths-links-262106">9 hard truths about links</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-62289483536506956202016-11-08T08:13:00.001-08:002016-11-08T08:13:21.288-08:00Where do I vote? Election Day Google doodle offers final reminder to vote<p>Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling locations.</p>
<p>The post <a rel="nofollow" href="http://searchengineland.com/vote-election-day-google-doodle-offers-final-reminder-vote-262744">Where do I vote? Election Day Google doodle offers final reminder to vote</a> appeared first on <a rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-78784135092240898742016-11-08T01:05:00.001-08:002016-11-08T01:05:11.116-08:005 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love<p>Posted by <a href="https://moz.com/blog">ronell-smith</a></p>
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5820ced4a6c670.39428434.jpg" /></p>
<p rel="text-align: center;" class="caption">(Original image <a href="https://www.ioninteractive.com/" target="_blank">source</a>)</p>
<p>The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is <a href="https://moz.com/beginners-guide-to-content-marketing" target="_blank">invaluable for search</a>.<br /></p>
<p>When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room.</p>
<p>"How do I know what content I should create?" he asks. "I work at a small company. We have a team of content people, but we're typically told what to write without having any idea if it's what people want to read from us."</p>
<p>When asked what the results of their two blog posts per week was, his answer told a tale I hear I often: "No one reads it. We don't know if that's because of the message or because [it's the] wrong audience for the content we're sharing."</p>
<p>In fishing and hunting circles circles, there's a saying that rings true today, tomorrow, and everyday: "If you want to land trophy animals, you have to hunt in places where trophy animals reside."</p>
<p>Content marketing is not much different.</p>
<blockquote>If you want to ensure that the right audience consumes the content you design, create and share, you have to "hunt" where they are. But to do so successfully, you must first know what they desire in the way of bait (content).</blockquote>
<p>For those of us who've been involved in content marketing for a while now, this all sounds like fairly simplistic, 101-level stuff. But consider this: While we as marketers and technologists have access to sundry tools and platforms that help us discern all sorts of information, most small and mid-size business owners — and the folks who work at small and mid-size businesses — often lack the resources for most of the tools that could help flatten the learning curve for "What content should I create?"</p>
<p>If you spend any time fishing around online, you know very well that the problem isn't going away soon.</p>
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/581fa4bd3652f4.93881108.png" /></p>
<p rel="text-align: center;" class="caption"><em>Image courtesy of <a href="http://contentmarketinginstitute.com/" target="_blank">Content Marketing Institute</a> and Marketing Profs</em></p>
<p>For small and mid-size business looking to tackle this challenge, I detail a few tips below that I frequently share during presentations and that seem to work well for clients and prospects alike.</p>
<h2>#1—Find your audience</h2>
<p>First, let's get something straight: When it comes to creating content worth sharing and hopefully linking to, the goal is, now and forevermore, to <a href="https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday" target="_blank">deliver something the audience will love</a>. Even if the topic is boring, your job is to deliver best-in-class content that's <a href="https://moz.com/blog/how-to-provide-unique-value-in-your-content-whiteboard-friday" target="_blank">uniquely valuable</a>.</p>
<p>Instead of guessing what content you should create for your audience (or would-be audience), take the time to find out where they hang out, both online and offline. Maybe it's Facebook groups, Twitter, forums, discussion groups, or Google Plus (Yes! Google Plus!).</p>
<p>Whether your brand provides HVAC services, computer repair, or custom email templates, there's a community of folks sharing information about it. And these folks, especially the ones in vibrant communities, can <em>help</em> you create amazing content.</p>
<p>As an example, the owner of a small automobile repair business might spend some time reading the most popular blogs in the category, while paying close attention to the information being shared, the top names sharing it, and common complaints, issues, or needs that commonly arise. The key here is to see who the major commenters, sharers, and influencers are, which can easily be gleaned after careful review of the blog comments over time.</p>
<p>From there, she could "follow" those influencers to popular forums and discussion boards, in addition to Facebook groups, Google Communities, and wherever else they congregate and converse.</p>
<p>The keys with regard to this audience research is to find out the following:</p>
<ul>
<li><strong>Where</strong> <strong>they are</strong></li>
<li><strong>What</strong> <strong>they share<br /></strong></li>
<li><strong>What unmet needs</strong> <strong>they might have</strong></li>
</ul>
<h2>#2—Talk to them<br /></h2>
<p>Once you know where and who they are, start interacting with your audience. Maybe it's simply sharing their content on social media while including their "@" alias or answering a question in a group or forum. But over time, they'll come to know and recognize you and are likely to return the favor.</p>
<p>A word of warning is in order: <strong>Take off your sales-y hat.</strong> This is the time for sincere interaction and engagement, not hawking your wares.</p>
<p>Once you have a rapport with some of the members and/or influencers, don't be shy about <a href="https://litmus.com/blog/how-to-write-the-perfect-subject-line-infographic" target="_blank">asking if you can email them</a> a quick question or two. If they open that door, keep it open with a short, simple note.</p>
<div class="full-width">
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/581fc09a41e2e4.93460513.png" />With emails of this sort, keep three things in mind:</p>
</div>
<ul>
<li>Be <strong>brief</strong></li>
<li>Be <strong>bold</strong></li>
<li>Be <strong>gone</strong></li>
</ul>
<p>Respect their time — and the fact that you don't have enough currency for much of an ask — by keeping the message short and to the point, while leaving the door open to future communication.</p>
<h2>#3—Discern the job to be done<br /></h2>
<p>We've all heard the saying: "People don't know what they want until they've seen it."</p>
<p>Whether or not you like the bromide, it certainly rings true in the business world.</p>
<p>Too often a product or service that's supposedly the perfect remedy for some such ailment falls flat, even after focus groups, usability testing, surveys, and customer interviews.</p>
<p>The key is to focus less on what they say and more on what they're attempting to accomplish.</p>
<p>This is where the <a href="http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/" target="_blank">Jobs To Be Done theory</a> comes in very handy.</p>
<p>Based primarily on the research of Harvard Business School professor Clayton Christensen, Jobs To Be Done (JTBD) is a framework for helping businesses view customers motivations. In a nutshell, it helps us understand what job (why) a customers hires (reads, buys, uses, etc.) our product or service.</p>
<p>Christensen writes...</p>
<blockquote>"Customers rarely make buying decisions around what the 'average' customer in their category may do — but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the 'job' for which customers find themselves 'hiring' a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do."</blockquote>
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/581f5a71399fa6.02334052.jpg" /></p>
<p rel="text-align: center;" class="caption"><em>Christensen's latest book provides a thorough picture of the "Jobs To Be Done" theory</em></p>
<p>One of the best illustrations of the JTBD theory at work is the old saw we hear often in marketing circles: <em>Customers don't buy a quarter-inch drill bit; they buy a quarter-inch hole.</em></p>
<p>This is important because we must clearly understand what customers are hoping to accomplish before we create content.</p>
<p>For the auto repair company preparing to create a guide for an expensive repair, it would be helpful to learn what workarounds currently exist, who are the people experiencing the problem (i.e., DIYers, Average Joes, technicians, etc.), how much the repair typically costs, and, most important, what the fix allows them to do.</p>
<p>For example, by talking to some of the folks in discussion groups, the business owner might learn that the problem is most common for off-roaders who don't feel comfortable making the expensive repair themselves. Therefore, many of them simply curtail the frequent use of their vehicles off-road.</p>
<p>Armed with this information, she would see that the JTBD is not merely the repair itself, but the ability to get away from work and into the woods on the weekend with their vehicles.</p>
<p>An ideal piece of content would then include the following elements:</p>
<ul>
<li>Prevention tips for averting the damage that would cause the repair</li>
<li>A how-to video tutorial of the repair</li>
<li>Locations specializing in the repair (hopefully her business is on the list with the most and best reviews)</li>
</ul>
<p>A piece of content covering the elements above, that contains amazing graphics of folks kicking up dirt off-road with their vehicles, along with interviews of some of those folks as well, should be a winner.</p>
<h2>#4—Promote, promote, promote</h2>
<p>Now that you've created a winning piece of content, it's time to reach back out the influencer(s) for their help in promoting the content.</p>
<p>First, though, ask if what you've created hits the threshold of incredibly useful and worth sharing. If you get a yes for both, you're in.</p>
<p>The next step is to find out who the additional influencers are who can help you promote and amplify the content.</p>
<p>One simple but effective way to accomplish this is to use BuzzSumo to discern prominent shares of your amplifiers' content. (You'll need to sign up for a free subscription, at least, but the tool is one of the best on the market.)</p>
<div class="full-width">
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/581fd28f71d603.47169588.png" /></p>
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<p>After you click "View Sharers," you'll be taken to a page that list the folks who've re-shared the amplifier's content. You're specifically looking for folks who've not only shared their content but who (a) commonly share similar content, (b) have a sizable audience that would likely be interested in your content, and (c) might be amenable to sharing your content.</p>
<p>As you continue to cast your net far and wide, a few things to consider include:</p>
<ul>
<li><strong>Don't abuse email.</strong> Maintain the relationships by offering to help them in return as/more often than you ask for help yourself.</li>
<li><strong>Share content multiple times via social media.</strong> Change the title each time content is shared, and look to determine which platforms work best for a given message, content type, etc.</li>
<li><strong>Use engagement, interaction, and relationship to inform you of future content pieces.</strong> Don't be afraid to ask, "What are some additional ideas you'd be excited to share and link to?"</li>
</ul>
<h2>#5—Review, revise, repeat<br /></h2>
<p>The <a href="https://www.youtube.com/watch?v=pDK7RcvkM_E" target="_blank">toughest part of content marketing</a> is often understanding that neither success nor failure are final. Even the best content and content promotion efforts can be improved in some way.</p>
<p>What's more, even if your content enjoys otherworldly success, it says nothing about the success or failure of future efforts.</p>
<p>Before you make the commitment to create content, there are two very important elements to adhere to:</p>
<p rel="margin-left: 20px;">1.) Only create content that's in line with your brand's goals. There's lots of good ideas for creating solid content, but many of those ideas won't help your brand. Stick to creating content that in your brand's wheelhouse.</p>
<p>2.) This line of questioning should help you stay on track: <strong>"What content can I create that's (a) in line with my core business goals; (b) I'm uniquely qualified to offer; and (c) prospects and customers are hungry for?"</strong></p>
<p>My philosophy of the three Rs:</p>
<ul>
<li><strong>Review:</strong> Answer the questions "What went right?", "What can we do better?", and "What did we miss that should be covered in the future?"</li>
<li><strong>Review:</strong> You'll need to determine the metrics that matter for your brand before creating content, but whatever they are ensure they're easy to track, attainable, and, most important of all, have real meaning and value.</li>
<li><strong>Repeat:</strong> Successful content marketing efforts occur primarily through repetition. You do something once, learn from it, then improve with the next effort. Remember, the No. 1 reason we have less and less competition each year is many aren't willing to pay the price of doing the little things over and over.</li>
</ul>
<p>This post is, by no means, an exhaustive plan of what it takes to create effortful content. However, for the vast majority of brands struggling with where to start, it's exactly what the doctor ordered.</p>
<br />
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-35546549541454592342016-11-07T14:23:00.001-08:002016-11-07T14:23:24.131-08:00SearchCap: Google voting, Google Shopping carousel & Samsung assistant<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-640242605713536192016-11-07T10:08:00.013-08:002016-11-07T10:08:07.629-08:00For e-commerce success: SEO > aesthetics<p>For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-67998573065575176682016-11-07T10:08:00.011-08:002016-11-07T10:08:06.978-08:00[Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays<p>Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-70333538642166912812016-11-07T10:08:00.009-08:002016-11-07T10:08:06.360-08:00Google to add presidential, senatorial & congressional election results directly in search<p>YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-66147336480623177152016-11-07T10:08:00.007-08:002016-11-07T10:08:05.973-08:00Why is free money that can be used on local search marketing being left on the table?<p>Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.</p>
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Anonymoushttp://www.blogger.com/profile/10456465801649851116noreply@blogger.com0tag:blogger.com,1999:blog-6629728041536764616.post-10532080271574480312016-11-07T10:08:00.005-08:002016-11-07T10:08:05.193-08:00Carousels of Google Shopping ads spotted on YouTube<p>Testing an expansion of Shopping Ads on YouTube.</p>
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